The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

Yeah! Today is the last day I send KIT using email as the delivery method. And that is so exciting. I strongly believe that switching to a channel will benefit all of us.

Publishers and marketers alike are facing their biggest challenges to date, simply trying to send email they have permission to send to their readers.

The release of AOL 9.0 in August this year is a good example of the problems created by the steady abuse of email. AOL suggests the main reason for the new release was to give their subscribers more control over the email they receive.

Unfortunately, the usual lack of understanding about how the filters 'work', will cost many subscribers the mail they originally chose to receive. For instance, AOL uses a 'shared filter' system which will rely on a subject line or possible keyword selection. It will be simple for many publishers and marketers to unknowingly trip filters which will put your message into the junk folder. You will also be subject to spam complaints. It's happening already. You also will be prevented from sending an HTML message and the AOL hot links will no longer work.

Publishers want to be able to say what they mean without hiding behind masked words or phrases in a pathetic attempt to fool the filters. It was beyond ridiculous. If I have an issue with a scam or spam, I should be able to tell my subscribers straight out what the problem is about.

I'm looking forward to utilizing all the capabilities available with the Quikonnex channel. Today's Feature Article is 10 Ways to Electrify Your Copy And Pull More Sales by Grady Smith. The Special is Never Lose Sight of Your Dreams by Judy LeSage.

Have a great day and keep on smiling.

Lois M. Jeary
Publisher, KIT
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10 Ways To Electrify Your Copy And Pull More Sales!
By Grady Smith

Electrifying, razor-sharp "bring in the money" sales letters and ads can be yours when you follow these simple rules....

1) Write Like You're Talking To A Friend -- Really. People buy from people they like ... so show them you're someone they know by writing in a conversational, friendly tone.

2) Put Your Product’s Biggest Benefit Up Front -- Advertising doesn’t pull as well as it can when using a clever little headline. Instead it’s better to drop a huge benefit (your product’s BEST benefit), right in front of the reader’s face.

3) Define Your Letter’s Purpose Before Starting To Write -- What exactly do you want your prospect to do after reading your letter? Do you want them to call you? Do you want them to try a free test-drive of your product? By determining what you want them to do before writing, your copy will head towards that goal from the first word.

4) Create Short Sentences And Paragraphs -- A good rule of thumb to help keep sentences short is that you should only express one thought for each sentence. That way the copy has a fast, easy to read flow that keeps the reader engaged.

5) Use Commanding Language Towards The End Of Your Copy -- Whether you’re writing a classified ad or a 15-page sales letter, the end of your sales letter should give an order. What do you want the reader to do? Tell them. “Click the link and order now”.

6) Use Your P.S. -- Your P.S. will get read. Trust me. And the way to make it work for you is to restate your offer in a different light. That way, if your heading grabbed them, the restate and added benefits of your P.S. can tighten your hold and force them to read the rest of your sales letter.

7)Tell A Story About Your Product -- People love to read about a product they’re interested in. And a real life story about something the product has done to improve someone’s life is a powerful motivator and credibility builder.

8)Appeal To Your Reader’s Dream -- What does someone expect to received from your product? What do they really want? And can they picture themselves getting it from ordering your product? By helping your customer visualize themselves being a happy customer after their decision to order you’ll make more sales.

9) Keep Your Readers Centered On Your Offer -- Present them with questions that keep them interested and make them think. “Are you ready to take your business to the next level”? “Are you willing to invest in your financial future?” “Can you really afford to walk away from this offer”?

10) Write Your Ads From Your Customer’s Perspective -- Put yourself in his or her shoes as you compose it and really feel what someone visiting your site is feeling.

About the author: Grady Smith will give you a FREE evaluation of your current sales letter, FREE copywriting secrets to boost your sales, and sales materials at rates you can afford! Go to http://www.cheap-copy.com now.

You don't have to be great to start, but you have to start to be great.
- Joe Sabah

Challenges come so we can grow and be prepared for things we are not equipped to handle now. When we face our challenges with faith, prepared to learn, willing to make changes, and if necessary, to let go, we are demanding our power be turned on.
- Iyanla Vanzant

Live in such a way that you would not be ashamed to sell your parrot to the town gossip.
- Will Rogers

In life, there will always be many paths to follow.
If you give a part of yourself to life, the part you receive back will be so much greater.
Never regret the past, but learn by it.
Never lose sight of your dreams; a person who can dream will always have hope.
Believe in yourself; if you do, everyone else will.
You have the ability to accomplish anything, but never do it at someone else's expense.
If you can go through life loving others, you will have achieved the greatest success of all.

- Judy LeSage

Giving out your personal information to sites on the net is a touchy subject. My suggestion would be to only give out info to sites that you trust. If you don't trust a particular site, don't give out your info.

Most sites that ask for your personal information are doing so because you're signing up for something or making some type of purchase. After all, how can you buy something online if you won't give out your address and credit card info?

Only give your credit card number if you are actually making a purchase. If it's for any other reason, forget it. Be equally careful with your social security number. About the only time you should give that is if you are applying for a loan online or filling out a form at a government site.

Oh, one more thing since we mentioned credit cards. I get a lot of people who are worried about sending their credit card info to a company via the internet. As long as the site is secure (you should see a little "lock" in the Status Bar of your browser - lower left hand corner), you should be safe.

For the most part, it seems like credit card theft on the internet is more likely the result of having a dishonest employee (and that's not just an internet problem), than the transmission getting intercepted.

I’m always amazed when I see people who won't use their card online, but they don't hesitate to pass it to a store clerk, or server in a restaurant. In my opinion, you're usually as safe, if not more so, online.

I guess the best advice is to be careful. If you don't have a good reason to give out your info, then don't. If you don't feel comfortable with a site or don't completely understand why they need your info, then don't give it out.

->With thanks to Bob Osgoodby

Not only do you get an instant sales letter that you can use to start making sales with right away, but you also get access to a complete "point and click" web design system.

You can check it out at:

Your Partner in Success,
Lois M. Jeary

P.S. If you have any questions, feel free to click the URL above and contact Customer Service. Live Chat is available to help you during regular business hours!

Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.