The significant challenges that we face today cannot be resolved by the same level of thinking that created them. |
| KIT # 119: Stop Sabatoging Your Sales |
| Issue: #119 Date: February 17th, 2004 Publisher's Corner Hi there! I want to send out a big warm welcome to our new subscribers. It's wonderful to have you with us. When I was sending KIT out by email, we used to run a section every now and then that featured our subscribers. I'm thinking of doing the same thing here on the Home4Success channel and calling it 'In The Spotlight'. This will be your chance to share with us how you decided to start an internet business, tell us about yourself and where you are from as well as share your website link. Don't be shy - you don't have to have a business in place to share your story. I'd love to hear from you. If you'd like to participate, please send me a QMTP message with your contact details. Send Me Your Contact Details and mention In The Spolight. I was listening to an interview Oprah had the other day with Wynonna Judd. Something that Wynonna said really stood out in my mind. She was talking about her career, her family and all that she does for others - but she forgot to put herself on the list. She was neglecting what she needed to do to keep herself healthy and energized. I want to share a special article I found on the Success Steps channel. It's called I Am A Habit by John Di Lemme. You are entitled to take breaks and regular time off. That's one of the benefits of having your own business. Bob Leduc wrote today's Feature Article, Stop Sabotaging Your Sales. Attracting and maintaining your customer's attention is important. If your site is constantly distracting them before they complete the sales process, you are probably losing sales. Bob provides some useful tips to make sure this isn't happening to you. Do You Have Online Tunnel Vision by Susan Nichols is today's Special Feature. Do you have enough energy to get you through the day or do you just sit in front of your computer all day in a state of vegetation? The more time you sit in front of your computer without a regular break, the less creative and productive you'll be. Time off is allowed you know and it's good for you and your business. Have a great day and keep on smiling. Lois M. Jeary Subscribe to KIT Subscribe Here Feature Article Stop Sabotaging Your Sales Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales? Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ... or by what you say in your personal presentations. Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them: 1. Requiring Customers to Make Unnecessary Decisions Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ... and you lose the sale you already made. Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision. 2. Diverting Your Customer's Attention to Something Else For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation? Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ... but not when they are in the middle of your sales presentation. Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them. 3. Presenting Unpleasant Surprises For example: Many websites do not mention shipping charges until the very last screen of the shopping cart. This unpleasant surprise is one of the major reasons why customers abandon online orders. You can avoid this by always including the shipping charge wherever you list the price. Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation. Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises. It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly. * * * * *Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.co or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV Review: Products or Services QuikView Isn't QuikView the greatest thing since sliced bread? QuikView is not only a channel viewer you know. I use it to subscribe to all my rss feeds - Quikonnex and others. It can be used as a bookmark server as well. All you have to do is import your Favorites and it will keep all your links in QuikView so no matter which computer you are at, all you have to do is login to QuikView and it's all there. Of course if your Favorites are a bit messy right now - like mine are - you might want to clean them up before you import them. As a member of Quikonnex you have access to the other members through the QMTP messaging system. I've also created my own little QMTP Address Book for people I contact on a more frequent basis. As they say, membership has its privileges. If you don't already have QuikView installed on your computer, you can get it here: Get QuikView. From here you can choose which browser you use and install it. Feel free to share this link with your friends and let's help them break the email habit. Subscribing to other Quikonnex channels is easy too. When you are logged in to QuikView, you will see the Channel Summary at the top of your QuikView sidebar. Just click on that and you'll see a list of available Quikonnex channels to subscribe to. Have fun! Inspiration He who every morning plans the transactions of the day and follows out that plan carries a thread that will guide him through the labyrinth of the most busy life. The orderly arrangement of his time is like a ray of life which darts itself through all his occupations. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incident, chaos will soon reign. Do not be embarrassed by your mistakes. Nothing can teach us better than our understanding of them. This is one of the best ways of self-education. The best preparation for tomorrow is to do today's work superbly well. Special Feature Do You Have Online Tunnel Vision? This week, as we work online, let's do our best to be patient with each other. It's also important to realize that the person to whom you're emailing might be taking a day off -- What!!! A day OFF??? Can we do that as online publishers and web site owners??? YES we can! -- YES, You can! It's very important to break away from the stress and demands of "all those emails" that flood in every day. How many do you receive? In the hundreds? Some days, along with my daily online work, I just can't get to it all - can you? We are working in an online environment where we can not visually see if the co-worker in the adjacent office is taking the afternoon off, going to a meeting, having a family emergency, sick with the flu, or ... taking the weekend off, as normal workers should for their family growth and to keep good health. Is your health important??? Well, what a silly question for me to ask! Of course it is!!! Can it be ruined by working 24/7 - Yes, it's logical that no one should work round the clock. We all know the statistics, the stress books, the ones in the hospital from not recognizing when they had gotten caught up with "Online Tunnel Vision." Have you become one-with-your-computer? Is your monitor attached to your brain? If so, then you have "Online Tunnel Vision!" Have you looked out the window in the last 3 hours? Do your eyes hurt? Get up and take a 15-minute break! Have you even gone to the bathroom lately? Urologists state that one of the reasons for kidney infections is from repeatedly not going immediately when you "need" to. Does your back hurt? Get up and take that 15 minute break!!! What's the solution to break away from Online Tunnel Vision? Just "Get Up and Walk Away" for a few minutes or even hours. Your computer has no control over you - or does it??? Don't wait till you're sick in the hospital to realize that your life and family is more important than meeting the constant demands from your online mailbox. Your snail mail arrives only once a day at your office and home. Online mail arrives "every" single second of "every" single hour of "every" single day! Now, That's Demanding, isn't it!!! Only "we" can control ourselves from allowing these demands to saturate our mental logic and ability to keep this constant insistence from our mailbox to ruin our health. 1. Limit your hours of working online each day. 2. Be a good boss to yourself. You deserve 15-minute breaks!!! 3. When you receive an email from someone who is annoyed that you didn't answer immediately, do your best to be kind to them in reply, but let him/her know that you're human. Aren't they? Sure they are, but they've forgotten. 4. Yes, you have "all" that work to do today, but a good boss would tell you it's time to go home after 8 -10 hours and get some rest. Control your computer! Separate yourself from it! That's right - just get up and walk away. I'm going to do that right now and guess what - you're still reading this and it didn't disturb the world for me to take a needed break. I'll be back in a few minutes. ;) 5. Ahhhh! That was a nice 15-minute break! Try it - Just get up and walk away and do something relaxing for 15 minutes. Then come back and send me the results. May your day be blessed! About the Author: Susan Nichols, editor of the Interactive Marketing Ezine, provides essential marketing methods to generate online success! Subscribe and receive weekly Free ads: http://www.vectorcentral.com/subscribe-ezine.html ~ Susan is also a Solo Ad design expert. Receive personal attention for your promotion here: http://www.vectorcentral.com/adv-solo-ads.html Hot Tip Tech Tips Tom Sparks runs a channel called Tech Tips and here you will find all kinds of useful information for your computer. He's split his information into categories ranging from Setting Your Default Browser to DSL and Cable Modem to Storage information and Virus Information. Be sure to subscribe to this one. You can also subscribe to Strateshooter to keep up with Jaye's Bookkeeping Tips and Gary's jokes. KIT is published on the Home 4 Success channel. |
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