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The significant challenges that we face today cannot be resolved by the same level of thinking that created them.

KIT # 124: A Cure For Intolerance
Issue:   #124    Date: March 23rd, 2004

Publisher's Corner

According to my calendar 'spring' is officially upon us, however, I don't think the weather man has been listening. It's been a very cold winter up here in Canada and even though it hasn't been as long as usual, I get really impatient to see the fruits of spring.

I'd like to welcome our new subscribers and I know you're going to love getting KIT and up to date information through the Home 4 Success channel. I received 20,439 messages this past week and only 199 of them were legitimate mail I asked for. As you can see only about 1% percent of the mail trying to gain access to my Inbox is legitimate. This is a travesty that unfortunately is only going to get worse. Simply put, until the email protocol is changed, it no longer remains a viable method of delivery.

Between 'spoofing' - false headers and 'phishing' - deceptive landing pages, you put yourself and your computer at risk. And I have to say that this is especially true if you are still using Internet Explorer. Viruses and trojans abound in email and it just is not worth the risk.

This time of year is when you get a real dose of reality - yes, it's tax time again. Have you been overspending in your business? Are you running a business or playing with a 'hobby'? Bob Osgoodby wrote our Feature Article, Realize Your Goals.

Our Special Feature is A Cure For Intolerance by Steve Goodier. When we understand that fear and misunderstanding are responsible for most of the world's intolerance, we can also appreciate that there is something 'we' can do about it. Let's start today.

Have a great day and keep smiling.

Lois M. Jeary

Publisher, KIT and the Home4Success Channel
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Feature Article

Internet Tip of the Week
by Bob Osgoodby

Realize Your Goals

It doesn't matter how great your product is or how wonderful your service, if you don't have customers, all you have is a skill, or a product. People don't go into business normally as a hobby, although a lot of hobbies do turn into a business. The trick however, is to turn it into a positive cash flow to realize your goals.

If you're serious about doing business, you must plan for the long run. Successful businesses don't normally just happen. They are the result of long hours of planning, and a great deal of work.

There must also be a "war chest" of funds available until a positive cash flow is achieved. One of the major problems that many encounter when starting up, is that they overextend their financial resources. No matter what your business, or how it is run, you must be able to meet current bills when they come due.

Every business has its peaks and valleys. During the Holiday Season for example, retailers have their peaks. Other businesses may suffer however, but even during the "lean" times they must still meet their monthly obligations.

The pundits may argue that the economy is what is causing turmoil and business failures. A business that does fail however, most likely has overextended themselves, to the point that their cash inflow wasn't enough to cover their expenses. When their "war chest" was depleted, they were gone. How does this affect the small entrepreneur? Can we learn a lesson from this?

Let's examine a program that the average person can get into. Affiliate Marketing is the current "buzzword" for Multi-Level Marketing, or MLM for short. MLM got a bad rap over the past six or seven years, due to the scamsters that abounded. A number of companies were founded that were simply "Ponzies" in disguise.

The majority of their cash inflow was the result of signing up new members. When the cash flow from new recruits dried up, so did the investment of those who had joined.

Are there legitimate companies out there - sure and many have a great track record. They don't rely on attracting high priced recruits, but have a legitimate product or service that they offer. If you are going to get involved in one of these companies, that should be a major concern.

So - assuming you found such a company, it is time to investigate the feasibility of you going into business with them. They provide the product or service, and you must set yourself up in business. Here is where the cash flow comes into play.

Can you afford the monthly amount you pay them? Can you afford to promote your relationship with this business without immediate income? If the answer to either question is "no", you'd be well advised to reconsider.

If the answer is "yes", how are you going to promote it? Most companies recommend you exhaust your "warm market" first. Your "warm market" is your circle of family and friends that you might convince to join in with you. Eventually however, you are going to exhaust this market and must start seeking people outside that circle.

One way to attract new people is in the online arena. While this will not replace the "face to face" contact that is necessary, if it is done correctly, it can add a valuable source of additional income.

Many people make the mistake of using a web site supplied by their company. While this can be a valuable tool, it really ties you into their product. If you get your own site, you can use it to highlight your offerings. It is of course necessary to advertise your web site, and ezines and newsletters usually give you the best return on your investment. With a modest investment on your part, you can realize a decent return.

Usually, for less than a few hundred dollars, you can get a web site and advertise in ezines targeted to your potential market. Most people can afford this without counting on their cash intake to cover the expenses. Determine what you can spend out of pocket to make something like this work. Then, as your cash flow improves, expand your advertising to include a broader market.

While this is a modest start, it doesn't put you in the position where you must realize income to make expenses. Above all be patient and realize it will take time and effort to realize your goals.

-----

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm




Review: Products or Services

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Inspiration

Knowledge is power, but enthusiasm pulls the switch.
Ivern Ball

Man's main task in life is to give birth to himself, to become what he potentially is. The most important product of his effort is his own personality.
Erich Fromm

As human beings, we are endowed with freedom of choice, and we cannot shuffle off our responsibility upon the shoulders of God or nature. We must shoulder it ourselves. It is our responsibility.
Arnold J. Toynbee




Special Feature

A Cure For Intolerance
by Steve Goodier

Intolerance is an infectious social disease. It has always been prevalent and is usually spread by fear and misunderstanding. It sometimes infects religious communities, too. Mark Twain noticed it in his daytime. He said that he built a cage and put a cat and a dog in it. After a while they learned to get along. Then he added a bird, a goat and a pig. After some adjustments they, too, got along. Then he added a Baptist, a Presbyterian and a Catholic. Soon there was nothing left alive in the cage.

Back in 1534 Abbot Paul Bachmann wrote a virulent anti-Protestant booklet titled "A Punch in the Mouth for the Lutheran Lying Wide-Gaping Throats." Not to take it on the chin, Protestants responded with a treatise by Court Chaplain Jerome Rauscher titled "One Hundred Select, Great, Shameless Fat, Well-Swilled, Stinking Papistical Lies." And the disease spread.

A funny story tells about a little girl in parochial school who said to her teacher, "I want to be a prostitute." The nun fainted. When she was revived, she ask the child to repeat what she had said.

"I said, 'I want to be a prostitute.'"

"Oh, thank goodness," her teacher said, relieved. "I thought you said you wanted to be a Protestant!"

Not all people are infected with intolerance, however, and there are signs of change.

A woman once told me that she came from a religiously eclectic background. She said she appreciated all of the churches she had belonged to. "Nobody does liturgy like the Episcopalians," she enthused. "Their liturgy is beautiful. Nobody has better traditions than the Roman Catholics. I LOVE all of the traditions celebrated by Catholics. Nobody can save you better than the Baptists! They are expert evangelists. And, I believe, nobody has more enthusiasm than Pentecostals. I LOVE their spirit! And nobody helps you grow like Methodists! They really know about spiritual growth."

She got it! We're all important! And you can probably add to her list from your own faith background and religious experience.

Together we can eradicate the disease of intolerance from the face of the earth. I sit on two interfaith groups consisting of most of the faith communities in our city. Christians, Muslims, Jews, Buddhists... a wide variety of perspectives. We work together. We cooperate. And we're building lasting bridges of trust and harmony. Why? Because it's the way to curb the spread of intolerance and cure this disease forever.

We know how to cure it. Together we can do it.

__________

Purchase Steve Goodier's books or sign up for his free e-newsletter here:
http://LifeSupportSystem.com Or call 1-877-344-0989




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KIT is published on the Home 4 Success channel.

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Legal Stuff ...

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.

And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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