Keeping In Touch With My Online Family
The significant challenges that we face today cannot be resolved by the same level of thinking that created them.
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The significant challenges that we face today cannot be
resolved by the same level of thinking that created them.
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KIT is by subscription only. Unsubscribe details at the end
of this ezine.
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In This Issue
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=> Publisher's Corner
=> Feature Article
=> Review: Products or Services
=> Inspiration
=> Special Feature
=> Hot Tip
=> Ezine ADventure
=> Reader's Corner
=> Ad Swaps
=> Success Links
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Publisher's Corner
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Hi and welcome to today's issue of Keeping in Touch.
A big, warm 'hello' to all our new subscribers.
Are you making a good impression? Do your customers know they
can count on what you say?
Your good reputation is hard to win and so easy to lose. Once
you've lost your standing as an individual who can be trusted,
you aren't likely to gain back what you have lost. This is
especially true on the Internet.
Don't be in a rush. Think through each aspect of your Internet
business. Your website is a reflection of you and how you
conduct your business. Our Feature Article today, You're
Image Is At Steak - Professionalism Can Make Or Brake Sells,
by Cathy Kessler, shows how easily you can make a mistake
without even realizing it. This takes away from your
credibility. Be thorough and take time to read over everything
you submit for publication.
John Colanzi presents our Special Feature in Johnny Appleseed
... A Lesson in Sowing and Reaping. Anything worth doing, is
worth doing well. Being consistent and persistent will always
win over a 'hit and miss' attempt at business.
You won't always know which method works best until you do
test. The important thing is to keep on writing articles,
keep testing your ad copy, make sure your website is regularly
maintained and up to date. Develop a rhythm -- a natural flow
-- that works for you.
I've been working very closely with a couple of business
associates who I admire greatly, on a project we are very
excited about. As soon as we're ready, we'll tell you more
and get you excited too!
Have a great day and keep on smiling.
Lois M. Jeary
Publisher, KIT and KIT Klassifieds
mailto:lois@home4success.com
<a href="mailto:lois@home4success.com">lois@home4success.com</a>
http://www.home4success.com
<a href="http://www.home4success.com">AOL Click here</a>
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Feature Article
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You're Image Is At Steak - Professionalism Can Make Or Brake
Sells
by Cathy Kessler © 2002
http://www.kesslerva.com
It is so discouraging. You visit a very professional-looking
Web site that seems to have everything you could want. The
navigation is simple, the design is beautiful, and there is
contact information with a real street address! What more could
you ask for?
But as you begin to read through the copy, you see repeated
sentences that look like the title of this article! You find
typo after typo: misspellings, words used in the wrong context,
and very obvious grammatical errors. All of a sudden, your
image of this company begins to wane, and you wonder if you
should give your business to an organization that appears to
have such little attention to detail.
Questions float through your mind. Will this company give me
the same lacking attention to detail that they gave their site?
Will their service be as unprofessional as their sales copy?
Hmmm, makes you stop and think, doesn't it?
The image you set forth with your site goes a long way. Having
misspellings or typos in your copy (or your ebooks, reports, or
other documents) does not simply state that you can't spell. It
puts forth a message that you don't care. It damages your image
tremendously.
There are many reasons mistakes happen. The two most common are:
>>> being so familiar with the text that you read what it is
supposed to say and not what it actually does say, and
>>> getting in too big of a hurry to get the text from your
word processing program to your Web design program or ebook.
Both will have a negative impact on your image and your sales.
So what do you do about it? There are several things that can
help prevent mistakes in type. Focus on these tips the next
time you write, and I'm sure you will see an overwhelming
improvement in the quality of your text.
1. Write one day - read the next. When you write something
new, allow it to "simmer" for a while. Give your eyes a break.
Set it aside and don't look at it for 24 hours. When you come
back to the piece "fresh," you will no doubt spot many errors
that you would have otherwise overlooked.
2. Print it. Reading from a lighted surface (your computer
monitor) causes a great deal of eyestrain. Print your piece out
on paper and proofread it. You will have a much easier time
seeing the words.
3. Read one word at a time. We often have a tendency to read
whole sentences. However, when you proofread, you should make a
point to read each individual word. Oftentimes, using your
finger to underline each word as you read helps call your
attention to mistakes.
4. Hire a pro. If you are short on time or simply don't have a
knack for the English language, hire a professional to help you.
It will be worth the money to ensure your site visitors or ebook
readers aren't turned off by what appears to be carelessness.
Producing written works full of mistakes sheds a bad light on
your business. However, giving your text the same regard you
give design elements can greatly increase consumer confidence and sales.
_________________
Cathy Kessler is a Proofreader and Certified Professional
Virtual Assistant. Have books, ebooks, articles, newsletters,
or other documents that need to be proofread? Visit
http://www.kesslerva.com today for additional information or
contact Cathy directly at cathy@kesslerva.com .
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Product Review
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The other day I came across an email course that is so
unusual and offers such great value that I decided right
then - I've got to make this available to my own subscribers.
It's called:
"BEYOND LUCK - The 20-Day Boot Camp in
Building Success & Good Fortune."
And that's exactly what it is.
I'm offering it you free. All you have to do is click on
mailto:20day107@sizzlingedge.com and sign up.
Over the next 38 days you'll receive a series of 20 emails
designed to walk you through concepts and exercises that
I think you're going to love. Best of all, if you'll do
each of the exercises (there's one at the end of every
lesson), you'll see changes in your life.
Go now. Move Beyond Luck. Click on
mailto:20day107@sizzlingedge.com and get started.
The worst thing that can happen is it doesn't quite fit you.
If not, no problem - there is an unsubscribe link at the
bottom of every lesson.
But the best thing that can happen is the changes you'll
begin to see in your life. More success. More happiness.
Better relations with family members and co-workers.
What are you waiting for?
Go now to mailto:20day107@sizzlingedge.com
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Inspiration
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All of us have bad luck and good luck. The man who
persists through the bad luck - who keeps right on going -
is the man who is there when the good luck comes -
and is ready to receive it.
Robert Collier
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Talent is cheaper than table salt. What separates
the talented individual from the successful one is a
lot of hard work.
Stephen King, Author
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If a man empties his purse into his head, no one can
take it away from him. An investment in knowledge
always pays the best interest.
Benjamin Franklin
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Special Feature
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Johnny Appleseed ... A Lesson In Sowing And Reaping
by John Colanzi
Remember the story of Johnny Appleseed? Good old
Johnny would travel from place to place sowing apple
seeds.
As soon as he planted seeds in one place he'd move on
and begin again.
Ezine writing is a lot like that. The seeds are our
articles and we reap traffic, new subscribers and
sales.
So what lessons can we learn from Johnny Appleseed?
1. Don't expect immediate results.
Imagine if Johnny sat and waited for each of his seeds
to take root. He wouldn't have covered much ground.
Keep sending out your articles, don't wait for
individual results.
2. Don't try to determine ahead of times which articles
will get a good response.
When planting apple seeds John knew some would take root
and others wouldn't. He didn't know which ones to plant.
He planted them all.
3. Think long term.
An article that may not have done well when you first
released it, may end up in an ecourse or ebook, months
later.
4. Know that you will get results if you're persistent.
Keep sowing.
Know that over the long haul you'll reap the rewards.
My uncle used to liken it to pasta throwing.
If you took hands full of pasta and started throwing it
against the wall, some of it will stick.
So keep sowing, keep throwing and start reaping.
Your seeds will bear fruit.
Wishing You Success.
John Colanzi
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Copyright (c) 2002 John Colanzi.
John publishes the "Street Smart Marketing" newsletter.
To subscribe mailto:streetsmart@rapidreply.net
Make a Fortune on the Internet. Click here to find out
more: http://johncolanzi.com/instant.html
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Hot Tip
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Internet Resource of the Day:
'Gatekeeper'
This is a JavaScript code that you can use to restrict
access to some or all of your web pages without the
need for CGI scripting or server based authentication
methods.
It's fairly secure and easy to set up.
http://www.resource-a-day.net/resources/gate/
<a href=http://www.resource-a-day.net/resources/gate/> AOL users click here </a>
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Geek Speak Busters .... "Applet" and "Flyout Window"
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Geek-Speak Busters:
1. "Applet"
Someone just asked for an explanation of this term. What it
means is "little program". Not a big program, like Microsoft
Word, Works, or Windows. But a little program like Notepad.
Or the sound recorder. Or any of the programs in your
System Tools folder. (Start, Programs, Accessories, System
Tools.)
2. "Flyout Window"
This is a silly term for a window that can fly, but only in
the outward direction. No windows can fly inward. If you have
a window that does, please see me in the office. I have a few
questions to ask you. ;-)
Seriously, a flyout window is that list of programs all arranged
on the gray or other color background you see when you
cursor over the Programs item on the Start Menu. The list
"flies out" to the right. Thus, "flyout window".
Compliments of The Newbie Club.
~~~~~~~~~~
July Only!
How Can You grab Your share of 36 Best Selling PC
and Internet Beginners Books Absolutely FREE? Click
Here To claim your share of $1058.00 worth of
Exclusive eBooks ....
http://newbieclub.com/?pd/free_at_last
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Ezine ADventure
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HUGE DISCOUNT ON MASTER RIGHTS
The Ultimate Package of Resell Reprint Rights
for BIG MONEY PRODUCTS - at a truly
Unbelievable Price! Selling Quick, so Go
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An EzineADventure AD. Click Below - Get Your FREE Ads NOW!
http://www.ezineadventure.com/Default.asp?id=2985
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Success Links
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QUESTION: What simple sales tool can literally QUADRUPLE your
sales overnight. Click the link to find out more!
http://home4success.com/go/to.cgi?l=ARP
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KIT Memberships include:
~ Honorary membership in C.O.B.R.A.
Council of Online Business Relations Advocates
http://www.homesourcearena.com/cobra.htm
<a href="http://www.homesourcearena.com/cobra.htm">Click here</a>
~ Ezine Publishers Association International
http://www.EzinePublisher.org
<a href="http://www.EzinePublisher.org">Click here</a>
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KIT is published on the Home 4 Success channel.
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Legal Stuff ...
We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within KIT.
And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do your own Due Diligence before responding to any offer.